Our Co-Op Media Tours (also known as Co-Op SMTs) offer a cost-effective way to align your brand with complementary partners while still owning your message. By grouping non-competing brands under a cohesive theme such as seasonal trends, lifestyle moments, or timely topics, we create compelling, editorial-style segments that producers want. Each participating brand benefits from category exclusivity, dedicated talking points, and national exposure, all while maximizing value. It’s a smart, efficient way to achieve broad reach without the full investment of a standalone tour.